Type changes shape rather than fading in.
The page is a drawing, not a brochure: one ink, one paper, a visible column grid, hairline rules, square corners. No gradients, no glow, no blur, no soft shadows. The only colour that exists is inside the device screens — the client’s product is the single coloured object on the site.
InkHeadlines, labels and body are the same typeface at different widths on the wdth axis. The axis is animated: the hero word stretches from 62 to 125 on load, captions widen on hover, the email address widens as you point at it. Nothing else moves for decoration.
MotionType changes shape rather than fading in.
Blocks are uncovered from the baseline up, like a plotter.
A live WebGL wireframe of the four devices, orbiting with the cursor.